Forever, Never and Ever

Film Festival

OBJECTIVE

Design a hypothetical film festival based on a director and his or her work. Discover a thread that commonly appears throughout the director's films, and conceptualize them into a visual system.

APPROACH

Miranda July is not only a filmmaker, but also a performer, a writer, and an artist. Her film, Me and You and Everyone We Know won the Camera d’Or at the Cannes Film Festival and a Special Jury Prize at Sundance. Her style is often described as off-the-wall, or unconventional. To create the film festival, I found quirky elements to express sadness, while using a bright color palette to express that life is full of color as long as we are brave enough to change.